Representation

This is the way people and events are presented to the viewers. These represntations are created by the producers, these decisions then go through the 'gatekeepers'. The gatekeeper is anyone that is involved in the production of the film. These choose how the characters are finally represented. This finnally goes to the media consumers, this is the general public who are watching the film. We are all unaware of the process of Representation of the characters we automatically have their sterotypes in our head and do not know the different processes such as the gatekeeper process.

Streotypes:

Media Institutions will use stereo types to make the audience instantly get a insight of the characters persoanlity and background. Doing this you instantly know what sort of personality the character has, this is called a visual shortcut.

Archetypes:

This is the complete stereotype when in films in usually very over exaggerated such as 'Shrek' who is an ogre who lives in a swamp.

 

Countertypes:

This is a representation who challenges the original obvious stereotype. Such different people, places and groups.