Representation
This is the way people and events are presented to the viewers. These represntations are created by the producers, these decisions then go through the 'gatekeepers'. The gatekeeper is anyone that is involved in the production of the film. These choose how the characters are finally represented. This finnally goes to the media consumers, this is the general public who are watching the film. We are all unaware of the process of Representation of the characters we automatically have their sterotypes in our head and do not know the different processes such as the gatekeeper process.